Key to getting started on social media is using small goals

One of the first questions I receive about social media marketing, especially in relation to coffee companies, is: “How do I get started?”

There is so much information out there. Where do you begin on social media marketing for your coffee company?

But what I say to these people and my clients, is to start small. There is a proven record for establishing small goals.Read More

The pros and cons of using Instagram stories for your business

Should you invest in Instagram’s newest feature? Is it worth the effort for your business?

A few days ago, Instagram announced to the world their newest feature – stories – a direct copy of Snapchat. When I saw this feature live, I was simultaneously filled with dread and excitement. I’ve been using Snapchat for personal fun (follow me @thejennchen!), but had yet to recommend it to any of my business clients. I’m of the camp that if you do not have the time or personnel resources to dedicate to Snapchat (or insert any other social media network here), then you shouldn’t do it.Read More

Social Media Goals to Tackle in 2016

A new year means a fresh start and for many out there, new goals. But as we all know, goals are meaningless without actionable items.

In the new year, I want to…
“Be better at social media.”

This statement covers so much ground that it will leave you overwhelmed. What does being “better” at social media mean to you? I recommend first figuring out the goals you want to reach for social media and then creating the plan to get there.Read More

My tools: How I work & what I use

box of donuts with text tools i use productivity social media

Working for myself & remotely for the past few years has had me experimenting with a slew of apps & productivity hacks. More significantly, I’ve transitioned from the approach of “FREE IS BEST” to “paying for a tool can be worth it.” My needs are not going to exactly match yours, but this is what I’ve found to be most helpful for my work.

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5 Tips for Driving Organic Facebook Engagement

An engaged community begins with an engaged brand. Engaged brands care about the social media communities in which they’ve built. With the current Facebook algorithm, brands must get a little creative with their content, and really think about what will excite and engage the reader.

Earlier, we wrote about using Facebook check-ins to increase organic reach, since organic Facebook reach is at an all-time low. Here are 5 additional ways to increase organic engagement (which also helps boost organic reach) on Facebook.

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Why I don’t know if I want a Facebook Page

If I were my own client, I would still debate this.

Working in social media marketing, you spend a lot more time on the social networks than the average person does (1.72 hours per day, according to Adweek). You become a little disillusioned. When a network has reached a user base of 930 million active daily users (Facebook), you would think that tools would be created to help make marketers better at their jobs. When marketers are better at their jobs, they pay for ads, thus Facebook gets paid. Unfortunately, we see every bug (issue) there is & then some.

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Twitter pet peeves, according to coffee people

In this (unknown number)-part series, I bring to you coffee & Twitter. Twitter is my favorite social media network, mainly for its quick info bites and the ability to access almost anyone you want. However, you could be making some mistakes that annoy the heck out of people.

I posed this question to my followers, asking them what bothered them about coffee brands. I’m keeping this specific to coffee brands, mainly because that’s the industry I’m in. Obviously, you can always extrapolate this to any brand.

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Personal branding: what to expect from me

As the first post on my new domain, it seems fitting to write about personal branding. I once bought (because .com was already in use) with the intention of setting up a photo portfolio. In my naiveté of personal drive, I thought the $9.99 I paid for the domain name would motivate me to create content. It went unattended for an entire year. A few years later, after establishing two blogs and registering two additional domain names, I finally have the drive to finish what I started. A few weeks ago, I was randomly browsing and Googling myself with select iterations (e.g. jenn chen coffee”) when I discovered that this domain was on sale. I don’t even remember who had it before. Fifty dollars seemed a small price to pay for a name that exists thousands of times over across the globe.Read More


Jenn is a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, she munches on donuts & thinks of new ways to make you look stunning online. You can reach her here or on Twitter @thejennchen.

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This site operates with WordPress with the theme, Oshine, heavily customized by me. Hosted by Dreamhost. All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Do not use copy or photos without prior permission. Fonts used: Playfair Display, Open Sans, Lato. Logos designed by Hannah Ellen. Portraits of me by Tory Putnam Photography.