How to write for a global audience

Writing for a global customer base is tricky. At its core, great customer service is all about understanding what the customer wants and delivering it.

If your main language is English, but your customers have varying degrees of English proficiency, then it’s your responsibility to make sure they understand what you’re saying.

I’ve learned a few things after working with clients with a global audience. Outside of hiring great communicators in various languages, there are some items you can tweak first.

These tips cover your digital communication – anything from company blog posts to emails to short tweets.Read More


A few of my latest articles

I know I said that I’d post every week in 2014. Well, it’s the 3rd week and I’ve yet to write a second post. Whoops! That’s why it’s a goal, right?

It’s been busy, I won’t lie. I’m trying to work smarter (and not longer), but that’s a struggle. There are days when all I want to do is just lie down on the couch and Netflix-binge.

But, in case you’re curious, I have been writing, just elsewhere.

Read More


About

Jenn is a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, she munches on donuts & thinks of new ways to make you look stunning online. You can reach her here or on Twitter @thejennchen.

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This site operates with WordPress with the theme, Oshine, heavily customized by me. Hosted by Dreamhost. All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Do not use copy or photos without prior permission. Fonts used: Playfair Display, Open Sans, Lato. Logos designed by Hannah Ellen. Portraits of me by Tory Putnam Photography.