What to Look for in a Social Media Consultant

This is Part 3 of my outsourcing series. Here’s Part 1 and Part 2.

How do you figure out if the social media consultant you see online is the perfect one for you? This article is going to go into tips on what to look for in a consultant and manager. The content creation part of outsourcing, like photography, is a little easier since you can see tangible products (e.g. photos) and evaluate fit through there.

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What to Outsource for Social Media Marketing

This is Part 2 of my outsourcing series. To read Part 1, visit the article here.

As I mentioned in my previous post, there are many things that make up social media marketing. Depending on how much time you have and what you’re willing to part ways with, you may decide to go 100% outsourced.

Outsourcing does not mean that you need to hire an agency. It could mean offloading your social media management to someone else on your team. In this context, we’ll take a look at the items that you can outsource and when to know you need to do it.

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When to Outsource Your Social Media

When you’re a business owner, you often find yourself pulled in a thousand different directions. Whether because it’s your least favorite activity or it just falls down on the priorities list, social media posting might not be happening for you. That’s okay, as long as you know when to outsource.

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Managing customer service on social media

In the past few years, social media evolved from a channel of personal stories to one of customer service complaints. “Social customer care” is the new phrase.

You, operating as a customer, have probably tweeted at an airline for a delay. You’ve probably also raved about a product you love. What the company does in response is what you can quantify as social customer care.Read More


Key to getting started on social media is using small goals

One of the first questions I receive about social media marketing, especially in relation to coffee companies, is: “How do I get started?”

There is so much information out there. Where do you begin on social media marketing for your coffee company?

But what I say to these people and my clients, is to start small. There is a proven record for establishing small goals.Read More


The pros and cons of using Instagram stories for your business

Should you invest in Instagram’s newest feature? Is it worth the effort for your business?

A few days ago, Instagram announced to the world their newest feature – stories – a direct copy of Snapchat. When I saw this feature live, I was simultaneously filled with dread and excitement. I’ve been using Snapchat for personal fun (follow me @thejennchen!), but had yet to recommend it to any of my business clients. I’m of the camp that if you do not have the time or personnel resources to dedicate to Snapchat (or insert any other social media network here), then you shouldn’t do it.Read More


My tools: How I work & what I use

box of donuts with text tools i use productivity social media

Working for myself & remotely for the past few years has had me experimenting with a slew of apps & productivity hacks. More significantly, I’ve transitioned from the approach of “FREE IS BEST” to “paying for a tool can be worth it.” My needs are not going to exactly match yours, but this is what I’ve found to be most helpful for my work.

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About

Jenn is a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, she munches on donuts & thinks of new ways to make you look stunning online. You can reach her here or on Twitter @thejennchen.

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This site operates with WordPress with the theme, Oshine, heavily customized by me. Hosted by Dreamhost. All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Do not use copy or photos without prior permission. Fonts used: Playfair Display, Open Sans, Lato. Logos designed by Hannah Ellen. Portraits of me by Tory Putnam Photography.