2018 Goals: The Year of Me

It sounds a little selfish when I write it out like that, but it’s the truth. If I can’t be my best self, then I’m not able to give much to my client.

So here are my goals, mixed in no particular business or personal order.

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One Year of the Coffee Marketing Newsletter

Back on August 10, 2016, I committed to writing my coffee marketing newsletter. I had been sending it off and on first through Tiny Letters and then through Revue. That August issue was the beginning of my run of consistent sends. Every two weeks on Wednesdays, I’d send an issue. Sometimes, I’d be frantically putting it together and sending it at 10 pm. But no matter what, it was out and that was my low-bar goal.

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2014 Goals & Coffee Resolutions

2013 has flown by. In the past year, I have:

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Personal branding: what to expect from me

As the first post on my new domain, it seems fitting to write about personal branding. I once bought jennchen.org (because .com was already in use) with the intention of setting up a photo portfolio. In my naiveté of personal drive, I thought the $9.99 I paid for the domain name would motivate me to create content. It went unattended for an entire year. A few years later, after establishing two wordpress.org blogs and registering two additional domain names, I finally have the drive to finish what I started. A few weeks ago, I was randomly browsing and Googling myself with select iterations (e.g. jenn chen coffee”) when I discovered that this domain was on sale. I don’t even remember who had it before. Fifty dollars seemed a small price to pay for a name that exists thousands of times over across the globe.Read More


Lofty desires: Potential birthday gifts

My birthday is coming up really, really fast. If I go by tradition, I would be planning to spoil myself for it, which oftentimes include: birthday shoes, birthday dress, birthday mani-pedis with friends, birthday dinner, [and more recently] birthday massage. The dress and shoes may still happen, mostly because the heel fell off of one of my more comfortable shoes- it’s lingering somewhere on Bryn Mawr between the train station and Walgreens. The dress would happen, well, because I want it to. What can I say, I like pretty things.

The point is, I’m creating this post for those people who love me & want to give me something that is so outlandishly expensive that I probably won’t be able to accept it. Probably. Here are my lofty birthday gift desires:Read More


Quick life update

Can’t believe it’s nearly May. Just bought the domain jennchen.com, which is unheard of. My name is SO common that I took about 2 hours to make the decision and outright bought it at $50. If you try going to the site within 48 hours of this post, you will get a “domain for sale” page. In the next few weeks, you may or may not notice a few changes to this blog. I’ll no longer be at thecuriousbean.wordpresscom… I will be migrating from a wordpress.com site to a wordpress.org site. The layout will yet again be different. I’ll also be reorganizing a bit to incorporate a portfolio & resume. The blog itself will still exist, it just might not be the first thing you see when you go to my site.Read More


January dranks, eats, makes

We’re one full month into 2013 and for this week’s post, I’m taking a look at my drinking, eating, and making consumption in January.

So that idea that I wanted to try a new roaster (designated by NR) every month more than succeeded. Favorites are designated by asterisks. What did I drink/eat/make this month?Read More


About

Jenn is a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, she munches on donuts & thinks of new ways to make you look stunning online. You can reach her here or on Twitter @thejennchen.

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This site operates with WordPress with the theme, Oshine, heavily customized by me. Hosted by Dreamhost. All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Do not use copy or photos without prior permission. Fonts used: Playfair Display, Open Sans, Lato. Logos designed by Hannah Ellen. Portraits of me by Tory Putnam Photography.