Make an effort to smile

Is it really that difficult to smile? I understand that when you’re exhausted on your feet and you just don’t want to serve cups of coffee anymore, maybe the smile will fall. But that still doesn’t give you an excuse to not smile. You’re in a service industry. Specialty coffee, regardless of how high up the “specialty” ladder you are, is still a food service industry. Fake smile, real smile, I don’t care. Though I can tell when you’re fake smiling, I’ll give you a point for effort. As long as you’re not fake smiling every time I go into the store.Read More


Jenn is a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, she munches on donuts & thinks of new ways to make you look stunning online. You can reach her here or on Twitter @thejennchen.

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This site operates with WordPress with the theme, Oshine, heavily customized by me. Hosted by Dreamhost. All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Do not use copy or photos without prior permission. Fonts used: Playfair Display, Open Sans, Lato. Logos designed by Hannah Ellen. Portraits of me by Tory Putnam Photography.