Meta post: Coffee blogging about coffee blogging

A coffee professional once asked me rhetorically, “Does it really matter what coffee bloggers say?” Which, since we’re being rhetorical, let’s just ask, “Do bloggers actually have influence?” My answer to both is a definitive yes.

Let’s define “coffee blog” as “a blog which main topic is coffee.” Simple, right? There are a number of coffee blogs out there, authored by all sorts of people. Writers span a whole origin scope: coffee enthusiasts, home baristas, coffee businesses, equipment reviewers, individual coffee professionals (from baristas to green bean buyers)… this list goes on and on. By sheer numbers, there are tons of coffee blogs. But by quality and consistency for specialty coffee, I’d argue that there are only a few dozen coffee blogs.Read More

Defining Identity


I didn’t write the above note, but it does represent my emotional turmoil pretty well. I’ve been refraining from writing here, because I feel like my posts need to be thoroughly thought out, with relative content, and to a defined niche market. That’s what I keep reading about, anyway. But then I realized that there was TOO MUCH information out there and all of it- the contradicting advice, the people who claim to be ‘experts,’ the incredible amount of topics to cover- was stopping me from writing. Screw SEO, relative content, and a targeted audience. I’m currently writing for myself and if someone else wants to read about it, so be it.Read More

Word Vomits

I can’t believe this. After two years of not updating this blog, I’ve all of a sudden, in one night, decided to publish three blogs. Three. I must be insane. But I can see the defense for it: personal coffee reflections (this one), Chicago coffee consumers who just want events and without too many opinions (Chicago Coffee Scene), and lastly, the business one (Caffentures).Read More


Jenn is a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, she munches on donuts & thinks of new ways to make you look stunning online. You can reach her here or on Twitter @thejennchen.

Subscribe to hear more! Coffee marketing newsletter

Connect with Me
About This Site

This site operates with WordPress with the theme, Oshine, heavily customized by me. Hosted by Dreamhost. All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Do not use copy or photos without prior permission. Fonts used: Playfair Display, Open Sans, Lato. Logos designed by Hannah Ellen. Portraits of me by Tory Putnam Photography.