Social Media – Jenn Chen

A COVID digital marketing audit

Today, we’re going to focus on COVID & your communication (or lack thereof) of it.

In the pandemic’s first few weeks, the news arrived loose and fast, often changing several times within a 24-hour span. It was difficult to keep track of as a business and I’m sure many things fell to the side. Depending on where you are, coffee businesses may be open with precautionary to extreme measures. I wrote about mental health and reopening back in June. Some of these tips still apply today.

Q&A with Morgan Eckroth, barista & TikTok creative

Morgan Eckroth is a full-time college student who works part-time as a barista during the school year. She’s also a barista competitor and photographer who has garnered 615.4k followers on TikTok (@morgandrinkscoffee) in just a few months. In exploring a new social media platform, I thought she’d be a perfect candidate to do a Q&A with.

Coffee marketing failures and their lessons: David Yake

Failure is a part of doing business. After a certain amount of time operating, you’re bound to fail and that’s okay. Failure can also be used as a learning experience. Earlier this year, I asked my followers if any would be interested in talking to me about their coffee marketing failures – big or small. I was curious to know if people jumped on marketing trends or invested too heavily in a new product. This Q&A series is titled “Coffee marketing failures and their lessons.”

Social media sound bites are necessary for consumer education

I went to an event at Red Bay Coffee recently. It was titled “The Impact of Coffee Crisis on Communities & the Border Crisis.” It was targeted to consumers and ultimately, both illuminating and thought provoking to me. Attendance was 50/50 in consumers and industry professionals.

5 Things to Consider When Writing for Social Media

This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and writing for social media is a specialized niche.

3 Tips About Sending Free Things to “Influencers”

I get it. It’s tough out there. You have a new product or you’re a new roaster and you need to get the word out. You think, “If I send people something, they can post about it and it’s free marketing!” I mean, kind of.

But you should still know a few things about this “free marketing” concept.

What to Look for in a Social Media Consultant

This is Part 3 of my outsourcing series. Here’s Part 1 and Part 2.

How do you figure out if the social media consultant you see online is the perfect one for you? This article is going to go into tips on what to look for in a consultant and manager. The content creation part of outsourcing, like photography, is a little easier since you can see tangible products (e.g. photos) and evaluate fit through there.

What to Outsource for Social Media Marketing

This is Part 2 of my outsourcing series. To read Part 1, visit the article here.

As I mentioned in my previous post, there are many things that make up social media marketing. Depending on how much time you have and what you’re willing to part ways with, you may decide to go 100% outsourced.

Outsourcing does not mean that you need to hire an agency. It could mean offloading your social media management to someone else on your team. In this context, we’ll take a look at the items that you can outsource and when to know you need to do it.

Audiences: Designing a Strategy to Reach Them

Earlier this month, I wrote about researching your digital audience. This is a followup to that post, where I present three scenarios that might’ve happened.

Digital Audience Research: Do You Know Who You’re Speaking To?

Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media presence. If your audience on Instagram skews younger and more US-centric than your audience on Facebook, you would likely add some more slang and fun emojis.

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