“Social Media Isn’t Marketing’s Job” (Spoiler: Yes, it is)
“Customers aren’t happy, they’re complaining on social media. How are you responding?”
“That’s not Marketing’s job.”
Sarcastic or Punny: 5-Minute Brand Voice Audit
Write these things down somewhere and we’ll come back to the words later.
3 Facebook Ad strategies for your cafe
There are many different ways you can utilize Facebook Advertising for your coffee business. In this piece, I’m going to provide three strategies on ads you can run for your cafe. I’m focusing specifically on cafes for this piece, because location-based advertising can be incorporated.
Why you need the iPhone 7+
Last month, when my iPhone Upgrade Program came around to its full year, I debated on whether I should stay with an s model or upgrade to the 7+. I upgraded to the 7+ only for the dual lens. Why would I want to upgrade to a phone that is quite literally the size of my hand?Read More
Managing customer service on social media
In the past few years, social media evolved from a channel of personal stories to one of customer service complaints. “Social customer care” is the new phrase.
You, operating as a customer, have probably tweeted at an airline for a delay. You’ve probably also raved about a product you love. What the company does in response is what you can quantify as social customer care.Read More
Key to getting started on social media is using small goals
One of the first questions I receive about social media marketing, especially in relation to coffee companies, is: “How do I get started?”
There is so much information out there. Where do you begin on social media marketing for your coffee company?
But what I say to these people and my clients, is to start small. There is a proven record for establishing small goals.Read More
The pros and cons of using Instagram stories for your business
Should you invest in Instagram’s newest feature? Is it worth the effort for your business?
A few days ago, Instagram announced to the world their newest feature – stories – a direct copy of Snapchat. When I saw this feature live, I was simultaneously filled with dread and excitement. I’ve been using Snapchat for personal fun (follow me @thejennchen!), but had yet to recommend it to any of my business clients. I’m of the camp that if you do not have the time or personnel resources to dedicate to Snapchat (or insert any other social media network here), then you shouldn’t do it.Read More
Instagram: Multiple Account Log-Ins and Other New Tips
It’s been a whirlwind of announcements around Instagram these last two weeks! Here are some new features
Instagram adds multiple account logins
Have you heard? Possibly the largest update to Instagram was announced this week: multiple account log-in! Social media managers around the world rejoiced and I shaved hours off of my work time.Read More
Social Media Goals to Tackle in 2016
A new year means a fresh start and for many out there, new goals. But as we all know, goals are meaningless without actionable items.
In the new year, I want to…
“Be better at social media.”
This statement covers so much ground that it will leave you overwhelmed. What does being “better” at social media mean to you? I recommend first figuring out the goals you want to reach for social media and then creating the plan to get there.Read More
My tools: How I work & what I use
Working for myself & remotely for the past few years has had me experimenting with a slew of apps & productivity hacks. More significantly, I’ve transitioned from the approach of “FREE IS BEST” to “paying for a tool can be worth it.” My needs are not going to exactly match yours, but this is what I’ve found to be most helpful for my work.
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