Swiss Water® Decaffeinated Coffee Company
Over the course of six weeks, I worked with Swiss Water to create a social media campaign around their Los Angeles 10-day pop-up cafe. I created a social media marketing plan, social media ads in accordance to a budget, and flew down to LA to take photos. The social media networks involved were: Instagram, Facebook, and Twitter. As part of the campaign, I interviewed and posted stories about two event partners: Matthew Biancaniello (mixologist) and Stumptown (roaster).
For the photos, a mix of press release-appropriate images and social media-oriented images was requested. I processed photos the night of the media event, so they could accompany the next day’s press release.